As all legitimate Internet Markets are well aware of today, a mailing list is a lot more than just a handy thing to have. An opt-in mailing list is absolutely vital to the survival of any Internet business. In 2002 the Congress of the United States passed what is referred to as the CAN SPAM act. The act became the law of the land in 2003 and since that time internet merchants cannot legally send bulk advertising emails to anyone who is not a member of their opt-in mailing list. It is illegal to do so and the fines and penalties are stiff, to put it mildly. The opt-in mailing list is the lifeline of all internet businesses and building an opt-in mailing list is a subject that is discussed in depth among Internet Marketers no matter what niche they are involved in. You have no doubt read again and… read more
