PLR stands for Private Label Rights. Another way of thinking about Private Label Rights is as “white label rights” because you can put your own name/branding on most PLR materials.
Here’s a look at the different types of products you’re likely to find on PLR websites.
PLR: Private Label Rights. This is the least restrictive type of content with the most potential applications. PLR rights can vary from vendor to vendor, but usually, you can recreate and rebrand PLR products.
MRR: Master Resale Rights. These typically give you the right to resell the content but not to rewrite or rebrand it.
Resale Rights: With resale rights, you can still resell the product, but it is again usually more limited than MRR.
Personal Use Rights: These only allow you to use the content for personal purposes, meaning you can’t sell it or do anything else commercial.
Here’s the details of the rights given to materials sold on UrbanPLR.com’s website.