Success Story: How Coco Wyo Became a Coloring Book Empire on Etsy

In the world of digital creativity, few stories are as inspiring as Coco Wyo Coloring Book Shop on Etsy.
What started as a small digital art venture has now turned into one of Etsy’s most successful digital coloring book brands.
With an impressive 85,500+ sales and an average product price of just $3, Coco Wyo proves that consistency, creativity, and niche focus can create a six-figure success story.

The Journey

Coco Wyo began by offering printable coloring books and pages that appealed to both kids and adults.
The shop quickly gained attention for its high-quality, imaginative illustrations—ranging from fantasy characters and animals to mindfulness and holiday themes.

By focusing on affordable pricing and consistent uploads, the brand built a loyal customer base that kept returning for new releases.

The Strategy

Volume + Variety: Coco Wyo offered hundreds of themed books, ensuring something for every customer.

Affordable Digital Pricing: At around $3 per product, customers could easily make impulse purchases.

Passive Income Model: As a 100% digital shop, there were no shipping or inventory costs—profits scaled purely with downloads.

Smart Branding: Consistent visuals and SEO-optimized product listings helped Coco Wyo dominate Etsy’s coloring niche.

The Results

With 85.5K sales at an average of $3 each, the brand has generated over $250,000+ in total revenue — a remarkable feat for a one-person digital shop that sells downloadable files!

Want to Start a Similar Shop?

You don’t need to be an artist to start your own digital coloring book business.
With UrbanPLR’s Coloring Book Mega Bundle, you can get 10,000 ready-to-sell coloring books for just $49 — complete with commercial rights.

Simply upload, brand them under your own shop name, and start selling like Coco Wyo!

Get Your Bundle Now and launch your own Etsy success story with UrbanPLR.