As all legitimate Internet Markets are well aware of today, a mailing list is a lot more than just a handy thing to have. An opt-in mailing list is absolutely vital to the survival of any Internet business. In 2002 the Congress of the United States passed what is referred to as the CAN SPAM act.
The act became the law of the land in 2003 and since that time internet merchants cannot legally send bulk advertising emails to anyone who is not a member of their opt-in mailing list. It is illegal to do so and the fines and penalties are stiff, to put it mildly.
The opt-in mailing list is the lifeline of all internet businesses and building an opt-in mailing list is a subject that is discussed in depth among Internet Marketers no matter what niche they are involved in.
You have no doubt read again and again about the tried and true list building methods that are advocated by all of those who are in a position to really know the facts.
There are ways in which private label materials can be used to build opt-in mailing lists.
Before I can explain the use of Private Label Rights material or PLR Content to build your own opt-in list, I first need to explain what Private Label Rights material is exactly and the way you should view this material.
Private Label Rights is a relatively new-comer to the Internet Marketing scene. Although the basic concept of Private Label Rights has been around the brick and mortar marketing scene for many, many years, the idea has just recently been introduced into the world of internet commerce.
In the brick and mortar world of commerce, companies purchase raw materials all the time. Raw materials are the real world equivalent of internet Private Label Rights material. Brick and mortar world businesses use raw materials to create new products which they then place on the shelves of retail merchants. The retail merchants, in turn, sell these products to the general public.
This is much the same way that Private Label Rights materials or PLR Content are most often used in internet commerce but these very same raw materials can also be used to build opt-in mailing lists.It is of the utmost importance that you view Private Label Rights materials ONLY as raw material.
They are not finished products. Private label material can be used unchanged in newsletters and E-zines but even that limited use is not recommended.
If private label content materials or PLR Content are used unchanged, the chance of search engine spiders identifying them as duplicate content is multiplied a thousand fold. So you should always make changes to Private Label Rights material.
These materials are simply raw materials that, when used correctly, save you time, effort and money and help you achieve your goals in a great deal less time than it would take you if you had to write every word of text yourself.
Changing this raw material (Private Label Rights) into new digital products that you can use in any way you wish, is a fairly simple and very quick process.
In the real estate market, it is said that only three things matter; location, location, location. In the world of Internet Marketing there is also only three things that matter; list building, list building, list building. Using Private Label Rights material to create private label products is really not very difficult.
The work has mostly been done for you. The first thing that should be done is that the title of the article, E-Book or report should be changed. That change, if you are smart, will include your name or the name of your company. If you have a private label E-Book about dog training, for example, and the title is ‘Easy Dog Training’, the title should be changed to something like, ‘John Does’ Easy Dog Training’.
The second thing to do is to change the appearance of a Private Label Rights product. If the product is an E-Book, change the cover. If the product is an article, change the entire first paragraph and add a sub-headline.
You can also add graphics or affiliate links. You can add to a Private Label Rights material or take away from it.
You can separate an E-Book into a series of articles or combine a series of articles into an E-Book. Do what you want to do with the material but if you really want to use these Private Label Rights materials to build your opt-in list, you need to do one very, very important thing.
Include away in your private label product for people to join your mailing list!
Maybe you are planning on selling your new private label product with master Resell Rights. If this is the case, then whatever, you have included in the work will be there when it is resold. If there is a link in the work that will lead readers to your website and to your opt-in list, then the book will be out there working for you long after you have moved on to new projects.
The beauty of this is that it will work even if you also give re-branding rights to your private label product. It will even appear that the merchant who is reselling your product is in effect recommending you and your mailing list to the readers.
Add a bonus to your private label product that leads to your opt-in mailing list:
Remember again, whatever you have included in your private label product will stay there even when you give Resell Rights to the product AND even if you give re-branding rights as well. Resell Rights does not include editing rights. Re-branding rights only allow for the title to the work to be changed.
If you include an offer in your Private Label Rights product or PLR Content for a free subscription to your E-zine, everybody who buys that book will get that offer as well. Is this list building magic? You bet! People do love FREE anything.
If you have a membership website, you might include a free trial membership link in your private label product as well. Again…it is a freebie that very few people can resist and it is a great list building technique.
Use your private label product to advertise yourself, your website and your opt-in list:
Have you ever heard that old saying, ‘Advertising pays’? The giants of industry both online and offline live by that motto. ‘Advertising pays’ is their mantra.
Subtle advertising, blatant advertising, paid-for advertising, a free-advertising…no opportunity for advertising is ever ignored by those who are in a position to know just how valuable advertising is.
As you are changing a Private Label Rights or PLR Content work into your own original and unique product, you need to keep advertising yourself, your website, and your opt-in list in mind.
Include these subtle or even not-so-subtle advertisements in the text of the Private Label Rights work that you are modifying.
These advertisements can be included in the front of the work, at the end of the work and scatter through the mid part of the work.
It is of the utmost importance that a product that you create using Private Label Rights materials be of real value to those who will ultimately purchase it but that doesn’t mean that you can’t also advertise yourself, your website and your mailing list in the process.
Use Private Label Rights products that you create in all of the usual and accepted methods of list building:
Other than selling products that you have created by using Private Label Rights materials, you can also use these same reworked materials in various tried and true list building strategies.
With sufficient changes PLR articles and PLR e-Books materials can be submitted to article banks and E-Book repositories for other website owners and E-zine publishers to use free of charge.
They are required to include your resource box when these articles and E-Books are used and they cannot be modified in any way. So if you have included links to your website and thus to your opt-in list in these articles and E-Books, others will be promoting you to their own lists and on their own websites.
Private Label Rights articles that have been sufficiently rewritten can also be used as forum and blog posts above your signature tag that includes a link to your website. This is an excellent and time-saving method that will allow you to post to blogs and forums more frequently and even more effectively with a lot less time and effort on your part.
There are many ways to use private label products or PLR Content for the purpose of list building even if you are making a boatload of money at the same time.
You can probably come up with a few more and even more creative ways to use Private Label Rights products for list building on your own.